Everyone Is Awesome

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Everyone Is Awesome (40516-1) is one of the most visually striking sets LEGO has released in recent years, and it holds a genuinely special place in the modern catalogue. Launched in 2021 as part of the Icons theme, this 346-piece build was created to celebrate the LGBTQIA+ community, making it the first LEGO set designed explicitly around that theme. It arrived during Pride Month and generated enormous enthusiasm from collectors and fans worldwide, not just for what it represents, but for how well it translates that message into brick form. The set builds a display of eleven monochrome figures, each constructed in a distinct colour of the rainbow pride flag, complete with matching hair pieces rendered in complementary shades. The figures stand side by side in a tiered arrangement, with the iconic Everyone Is Awesome logo positioned across the front. The colour work here is exceptional, with LEGO producing several elements in shades rarely seen across the wider range. The result is a bold, shelf-ready piece that holds its own as decorative display art. This set is best suited to adult collectors who appreciate design-focused builds with cultural significance. It requires patience and attention to detail, particularly when assembling the repeated figure structures with precision colour sequencing, making it a satisfying if meditative build experience. From a collectability standpoint, Everyone Is Awesome is worth watching closely. Sets tied to cultural moments and limited thematic runs have a strong track record of appreciating steadily after retirement. While currently available, demand has remained consistently high since launch, and secondary market interest is already well established. Collectors who have not yet secured a copy should consider acting sooner rather than later. Once this one retires, it is the kind of set that tends to disappear from shelves quickly and resurface at a significant premium.